Gout Revisited Case Study
How can we convince doctors to revisit their preconceived notions about gout? What if we went all the way back to the cultural landmarks that created those biases in the first place and brought them up to date?
Awards: Cannes Lions: Silver | The One Show (Pharma): SIlver Pencil (Promotional Items), Merit (Integrated Campaign) | London International Awards: Silver (Copywriting) | New York Festivals Health Awards: Finalist (Integrated Campaign), Finalist (Poster) | MM+M Awards: Gold (Digital Initiative for Non-Consumer), Gold (Branded Website for Healthcare Professionals